MINIONS GLOBAL FILM RELEASEWe were tasked with overseeing dozens of cross-promotional campaigns for the global launch of the newest installment in the Minions franchise.
SOUNDTRACKThe Minions soundtrack was full of bangers. So we created fake festival posters that had everyone talking about the "album of the summer" not knowing it was the Minions soundtrack.
AD: SCOTT FRANDSEN
ECD: ZAID AL-ASADY